Strategic sales professionals · Toronto, Canada

We build
Top-3 brands.

The Kruse Group accelerates emerging consumer companies into category leaders — building the retail and distribution partnerships that take a brand global.

$5B+
Product sold into and through online, retail, and alternate channels.
$200M+
Equity value created and exited across our two most recent clients.
4
Continents — North America, Asia Pacific, EMEA, and Latin America.
What we do

We back products that can become the best in their category — and give them the sales engine to get there.

We partner with serial entrepreneurs who are product-driven and uniquely positioned, but need the sales and marketing infrastructure to win share. Then we run a proven, integrated go-to-market on their behalf.

01

Sales execution

Customer segmentation, sales-plan execution, and forecasting — the operating discipline that turns a roadmap into revenue.

02

Brand & channel

Channel strategy and brand marketing built to win the shelf and the search result across every relevant market.

03

Finance & capital

Working-capital management, burn-rate control, and funding the inventory build that growth demands.

Where we operate

Global categories. Global markets.

Three decades of relationships across the consumer landscape — and the geographies where brands scale.

Categories

  • Emerging Technology
  • Consumer Electronics
  • Telecom
  • Accessories

Geographies

  • North America
  • Asia Pacific
  • EMEA
  • Latin America
Additional services

More than a sales team.

When a brand needs the rest of the business built around it, we provide it — end to end.

Turnkey infrastructure

The full operating backbone a growing brand needs, delivered as one integrated solution.

AccountingLegalMarketingDistributionBusiness development
Capital

Capital introduction and targeted infusions, earmarked primarily for brand marketing and future product development.

Exit strategy

A defined path to exit — including a short list of likely acquirers identified before engagement or investment.

The group

Two companies. One growth engine.

TKG Partners

Strategic development internationally — building brands into global category leaders through sales acceleration, infrastructure, and capital.

Ripple Distribution

B2B distribution within Canada — owning the vendor relationships and retail execution that put brands on the shelf nationwide.

Visit Ripple Distribution

TKG Partners and Ripple Distribution are two distinct companies owned by President Kevin Kruse that work synergistically to drive growth.

The team

Decades in the channel.

The people who have done it before — and built the relationships that make it repeatable.

Kevin Kruse
Kevin KrusePresident kevin@tkgpartners.com
Ruben Araujo
Ruben AraujoSenior Director, Channel Development ruben.araujo@tkgpartners.com
Ryan Reid
Ryan ReidSenior Director, Channel Development rreid@tkgpartners.com
Sandy Kruse
Sandy KruseDirector of Business Operations & Brands sandy@tkgpartners.com

Let's build something global.

If you have a product that deserves to be Top-3 in its category, we should talk.